Closed Beta · 100 Founding Seats

The ONLY
  • CRM
  • sales tracker
  • analytics
  • attribution stack
  • workflow OS

for how Indians actually sell.

One workspace where confirmation calls, custom payment links, and customer 360 finally connect. Built by an operator who ran ₹30 crore through this exact mess. Not adapted from a US tool — built from the trenches.

PV RJ AS +
Founding members shaping the roadmap.
Integrations

Connects with the tools you already run on.

Native integrations for Razorpay, Shopify, and WooCommerce — plus an open webhook API for everything else. Get connected in minutes, not weeks.

Custom payment links, attributed back.

Generate Razorpay links with custom prices from inside the rep workspace. Every payment auto-maps to the call, the order, the rep.

Razorpay 🔒 Secure
₹1,799
Saffron & Co · ORD-4521
UPI
Card
Pay ₹1,799

Shopify orders, in real time.

Native webhooks. Order created, abandoned, fulfilled, refunded — all sync the moment they happen. No periodic polling.

#ORD-4528 2s ago Created
#ORD-4527 14s ago Cart abandoned
#ORD-4525 38s ago Fulfilled
#ORD-4524 52s ago Created

Plug-and-play with WooCommerce.

Connect any Woo store via webhooks in minutes. Multi-store ready. Use our plugin or wire it up yourself — full docs included.

saffronco.in Connected
Hair oil · 1× ₹1,799
Beard kit · 2× ₹2,400
Vitamin C · 1× ₹599
Custom & Webhooks

Anything else? Webhook it in.

Open API for any custom store, info product platform, or coaching app. Plus native WhatsApp for sales-led workflows.

// POST /v1/events
{
  "event": "order.created",
  "order_id": "ORD-4521",
  "amount": 189900,
  "currency": "INR",
  "channel": "whatsapp"
}
The Reality

Sound familiar?

Every Indian D2C and info product operator runs into the same five problems. None of your existing tools were built to solve them — because they weren't built for India.

PROBLEM 01

Your sales rep called, negotiated a custom price, sent a Razorpay link from their own dashboard. The customer paid. Now you have no idea which order it was for.

PROBLEM 02

You run three brands in the same niche. Half your customers buy from two of them. You can't see which ones — each brand is its own Shopify, its own Excel, its own silo.

PROBLEM 03

An info product launch goes live. 200 leads come in. Setters call. Half the conversations vanish. You're reverse-engineering revenue from Razorpay reports on Sunday night.

PROBLEM 04

RTO is killing margin. You know it is. But you can't tell which rep, which pincode, which custom-discount call is just an expensive return waiting to happen.

PROBLEM 05

You've got 4 SaaS subscriptions trying to stitch this together. Plus a Google Sheet. It still doesn't work.

Sound familiar?

Stop reconciling on Sundays. Apply for the closed beta.

Apply now
The Switch

Your stack vs Data Ninja

The math isn't subtle. You're paying more for less attribution and more chaos. We're free during beta — and we own the whole workflow.

Your current stack

Five tools, zero attribution

  • Zoho or Kylas — generic CRM that doesn't get D2C
  • BotSense or HillTeck — auto IVR, ignores human calls
  • Wati or AiSensy — WhatsApp, doesn't talk to CRM
  • Razorpay dashboard — payments, no call attribution
  • Shopify or WooCommerce — orders, single-brand only
  • Excel — everything else that doesn't fit
What's Inside

Built for the workflow nobody else built for.

Six capabilities Data Ninja owns end-to-end. No global tool combines them. No Indian generic CRM gets close.

Custom payment links that actually attribute back.

Reps make confirmation calls, log outcomes, generate Razorpay links with custom prices — all in one screen. Every payment auto-maps back to the call, the rep, and the original order.

  • Custom-amount checkouts with discount approval workflows
  • Auto-attribution: call → link → payment → order, all linked
  • No more Sunday-night reconciliation against Razorpay reports
Razorpay payment link
For Priya Sharma
Original order ₹1,899
Custom discount −₹100 (approved)
Final amount ₹1,799
Auto-linked: Call #4521 · Rep: Anjali · Order #ORD-4521

Multi-brand Customer 360. See every customer, everywhere.

Run two, three, five brands in the same niche? See every customer across all of them. Find overlap. Cross-promote without guessing. One workspace, every brand, one truth.

  • Customer overlap analysis — which buyers shop multiple brands
  • Combined LTV across your entire portfolio
  • Cross-brand event timeline for every customer
PS
Priya Sharma
[email protected] · +91 98... · Mumbai
Saffron & Co Linen Lab Kindred Health
8
Total orders
₹14.2K
LTV combined
3
Brands
Recent activity (all brands)
Saffron & Co — Hair oil · ₹1,799 Today
Kindred Health — Vitamin pack · ₹2,400 12 days
Linen Lab — Kurta set · ₹3,499 1 mo

Real-time webhooks. Shopify, WooCommerce, anything custom.

Order created, abandoned, fulfilled, refunded — every webhook fires into Data Ninja in real time. Plus an open webhook API for custom apps and info product platforms. Documentation included.

  • Native Shopify and WooCommerce integrations
  • Open webhook API for any custom-built sales platform
  • Live order events — not periodic syncs that lag by hours
Webhook events
Live · last 60 seconds
LIVE
order.created · #ORD-4528 2s ago
order.cancelled · #ORD-4519 14s ago
cart.abandoned · cart_8821 28s ago
payment.captured · pay_OXn291 42s ago
order.fulfilled · #ORD-4515 58s ago

Analytics built for Indian D2C metrics.

RTO by pincode. Repeat rate by SKU. LTV by acquisition channel. Sales rep performance with attribution. Built for the metrics that actually move margin — not vanity dashboards.

  • Cohort and segmentation analytics out of the box
  • Sales rep performance with full payment attribution
  • RTO leakage analysis by pincode, rep, and discount tier
RTO Rate · Last 30 days
Across all brands
18.4% 4.2% vs prev
W1W2W3W4W5W6Now
Worst pincode
110085 · 42% RTO
Highest-RTO rep
Anjali · 28% RTO
vs Metorik

The closest thing out there still isn't built for you.

Metorik is the global benchmark for Shopify and Woo analytics — 8,000+ stores trust them. But they're built for Western D2C: email-first, no human sales workflow, no Indian payment rails. Here's how we stack up.

Capability
Metorik
8,000+ Shopify/Woo stores · Western D2C
Data Ninja
Built for Indian D2C + info products
Confirmation calls + sales rep workspace
Not supported
Email-first analytics only — no human rep workflow
Built for it
Full rep dashboard with call outcomes & attribution
Custom Razorpay links + auto-attribution
Not supported
Stripe and PayPal only — no Razorpay or UPI
Native
Razorpay, UPI, custom-amount links — all attributed
Multi-brand customer 360
Multi-store ≠ multi-brand
Separate dashboards per store — no overlap view
True cross-brand
One customer view across every brand you operate
Info product / coaching CRM workflow
Not supported
Shopify and Woo only — no setter / launch flows
First-class
Setters, cohort launches, custom payment calls
WhatsApp-led customer engagement
Email-only
Email broadcasts and abandoned cart only
WhatsApp-first
Native WhatsApp for confirmation, payments, follow-ups
RTO analysis by pincode + rep
Generic returns
Western returns logic — not COD/RTO aware
India-specific
RTO leakage by pincode, rep, and discount tier
Pricing at 10,000 orders / month
$500 /mo ≈ ₹42,000 /mo · USD billing
2% of revenue Unlimited scale · founding members ₹0 forever
Pricing

Free during beta. Then 2% of revenue.

No tiers. No caps. No per-seat charges. No setup fees. Just a flat 2% of your monthly revenue when paid plans go live — and founding members lock in ₹0 forever.

Founding members · 100 seats

Closed Beta

₹0 / forever

Free for the first 100 operators. Lock it in once, keep it forever — even after we launch paid plans.

  • Unlimited orders, unlimited users
  • Every feature, every integration
  • Up to 5 brands in one workspace
  • White-glove onboarding from the founder
  • Direct WhatsApp access · vote on roadmap
Apply for Closed Beta
After paid launch

Scale Plan

2% / of monthly revenue

When paid plans go live, pricing is a flat 2% of your monthly revenue. Same percentage at every scale — ₹50 lakh or ₹50 crore, no tier traps.

  • Unlimited orders, unlimited scale
  • No tiers, no caps, no per-seat fees
  • No setup or onboarding fees
  • Cancel anytime, export data clean
  • Unlimited brands, unlimited integrations

Founding members from the closed beta are grandfathered into ₹0 forever — they never see this rate.

The Why

Built by someone who actually sold this way.

[Founder photo]
Harsh
Founder · Data Ninja

I'm not a SaaS founder. I'm your kind of operator.

For five years I've run a creative and product agency that builds and operates D2C and info product businesses for clients. We've shipped 6,400+ creatives, run a 50-person sales team, and pushed ₹30 crore in revenue across the brands we operate.

We tried Zoho. We tried Kylas. We bolted on Wati, then Interakt, then BotSense. We had a separate Razorpay dashboard. We had Google Sheets running confirmation call logs that one person updated by hand. We had no idea, on most days, which rep had brought in which payment for which custom-priced order from which brand.

So we built our own internal tool. Just to survive.

Then I realized: every Indian D2C operator I knew was building variations of this in spreadsheets. Every info product founder was duct-taping the same thing. The global tools don't get how India sells. The Indian tools haven't built it yet.

So I'm shipping it. To 100 operators in closed beta. Free. Forever, for founding members. In exchange, I want one thing: brutal feedback.

If you've lived this, you know it's real. If you haven't — this isn't for you yet.

Battle-tested

Built for these brands first.

Data Ninja was forged inside our own portfolio at HGX Media. Every workflow you see was first proven across the brands we operate — long before we shipped it to anyone outside.

₹30 cr+ Revenue operated through it
M
MyMindSchool founder Tap to flip
MyMindSchool
Mental wellness · Coaching info product
Info Product

MyMindSchool

Mental wellness coaching at scale. Cohort programs, setter calls, custom payment links — every launch runs on Data Ninja's workflow attribution.

Apply for the same workflow
B
Bold Organics founder Tap to flip
Bold Organics
D2C · Ayurvedic men's wellness
D2C

Bold Organics

Ayurvedic men's wellness D2C. Sales reps run confirmation calls on DN. RTO analytics by pincode. Multi-brand customer overlap with the rest of our portfolio.

Apply for the same workflow
L
LaunchClass founder Tap to flip
LaunchClass
Education · Digital builders & AI advertising
Education

LaunchClass

Multi-product education hub for digital builders and AI advertising operators. Setter calls, payment attribution, cohort onboarding — every drop runs on DN.

Apply for the same workflow
H
HGX Academy founder Tap to flip
HGX Academy
Operator-led training · D2C & info products
Training

HGX Academy

Operator-led training for D2C and info-product founders. Tested DN's launch playbook live during every cohort drop — sales team, calls, payments, analytics.

Apply for the same workflow
Founding Members

What the first 100 operators get.

Closed beta isn't a freemium tier. It's an inner circle. Here's the deal.

Free, forever

Founding members never pay. Not in beta, not after launch. Lock it in once, keep it.

Lifetime ₹0 pricing

When the 2%-of-revenue model kicks in for everyone else, founding members stay locked at zero. Forever. Even on premium features.

Direct WhatsApp access to me

No support ticket queue. You hit me on WhatsApp. I respond. Same line my own ops team uses.

Roadmap input

Founding members vote on what gets built next. Your bottleneck becomes our priority.

Up to 5 brands, no extra cost

Run multiple brands in one workspace. Customer overlap views. No per-brand pricing trickery.

White-glove onboarding

I'll personally get your team set up. Webhooks, Razorpay, sales rep workflows — done together on a call.

FAQ

The honest questions.

Because I want feedback that's brutal and real, and you only get that when there's no money on the table. The first 100 operators shape this product. After that, paid plans launch at 2% of revenue for everyone else — and founding members stay free forever.
Indian D2C brands doing ₹50 lakh+ annual revenue with a sales team running confirmation calls. Or info product / coaching businesses doing ₹50 lakh+ in launches and using human setters. If you're running everything yourself with zero reps, you don't need this yet.
Metorik is amazing — for Western Shopify and Woo brands. They focus on email marketing, cohort analytics, and profit reporting. They have no human sales rep workspace, no Razorpay, no UPI, no WhatsApp-led workflow, no multi-brand customer 360 (their multi-store is multiple dashboards, not one customer view across brands), and no support for info product launches with setters. We're built for India. They're not. Also, $500/month at 10K orders kills it for most Indian operators.
Those are generic CRMs built for B2B sales pipelines anywhere in the world. None of them understand confirmation calls, custom Razorpay links, multi-brand attribution, or how Indian customers actually buy. We do. That's the whole product.
Yes. Shopify and WooCommerce work out of the box via webhooks — order created, abandoned, fulfilled, refunded all sync in real time. Custom apps work via our open webhook API with full documentation.
Flat 2% of your monthly revenue. Same percentage at every scale — whether you're doing ₹50 lakh or ₹50 crore a month, the math is identical. No tiers, no per-seat charges, no annual contract, no setup fees. Cancel anytime, export your data clean. Founding members from the closed beta are grandfathered into ₹0 forever — they never see this rate. We're shaping the exact billing flow with founding members during beta.
There's nothing to cancel — it's free during beta. Stop using it any time and we'll export your data clean. No lock-in, no hostage policy.
When the product is ready. Probably 6–9 months. Founding members are grandfathered into ₹0 forever — that's the whole reason to apply now instead of waiting.
Apply for Closed Beta