The connective layer
for your
- store
- checkout
- payments
- shipping
- reps
Your store, checkout, payments, shipping and reps don't connect — so attribution breaks and you overpay on every ad. DataNinja unifies them into one true record per order, then runs your sales workspace, analytics and clean attribution on top.
It ingests every system you already run on.
Store, checkout engine (GoKwik, Fastrr, Shopflo), Razorpay, shipping aggregators (Shiprocket, Shipprime) and your sales team — pulled in over both API and webhook, then cross-stitched into one true record per order. Native integrations for Razorpay, Shopify and WooCommerce, plus an open webhook API for everything else.
Custom payment links, attributed back.
Generate Razorpay links with custom prices from inside the rep workspace. Every payment auto-maps to the call, the order, the rep.
Shopify orders, in real time.
Native webhooks. Order created, abandoned, fulfilled, refunded — all sync the moment they happen. No periodic polling.
Plug-and-play with WooCommerce.
Connect any Woo store via webhooks in minutes. Multi-store ready. Use our plugin or wire it up yourself — full docs included.
Anything else? Webhook it in.
Open API for any checkout engine, shipping aggregator, custom store, info-product platform or coaching app. Plus native WhatsApp for sales-led workflows.
In India, the data isn't just scattered — it's broken.
Every Indian D2C and info-product operator runs into the same problems. None of your existing tools were built to solve them — because none of them connect, and none of them were built for how India sells.
Your checkout engine means the sale happens outside Shopify. Your store never sees the real conversion — attribution dies, and Meta and Google optimise crores of your ad spend on broken data.
Your rep called, negotiated a custom price, sent a Razorpay link from their own dashboard. The customer paid. Now you have no idea which order it was for.
You run three brands in the same niche. Half your customers buy from two of them. You can't see which ones — each brand is its own Shopify, its own Excel, its own silo.
An info-product launch goes live. 200 leads come in. Setters call. Half the conversations vanish. You're reverse-engineering revenue from Razorpay reports on Sunday night.
RTO is killing margin. You know it is. But you can't tell which rep, which pincode, which custom-discount call is just an expensive return waiting to happen.
No point tool can fix this. Only the layer underneath can.
We're not the seventh tool. We're the layer the other six were missing.
DataNinja is two layers. The first one is the thing nobody else has built — and the reason everything on top of it is actually true.
The data-unification engine
DataNinja ingests data from every system you run — Shopify or WooCommerce, your checkout engine, Razorpay, your shipping aggregator and your sales-rep activity — over both API and webhook. If one channel misses an event, the other catches it. Then it cross-stitches everything into one true, complete record per order.
- Every source ingested over both API and webhook
- Cross-stitched into one true record per order
- The complete, first-party truth no point tool can see
The applications on top
On that unified record sit the things your team uses every day. Because they run on data that's already true, they do things no disconnected tool can: attribute a custom payment link back to the call and the rep, show one customer across every brand, and feed clean conversions back to the ad platforms.
- Sales-rep & setter workspace
- Multi-brand Customer 360
- India-D2C analytics — RTO, repeat rate, rep performance
- Clean server-side ad-attribution to Meta & Google
The apps that run on data that's already true.
Five capabilities DataNinja owns end-to-end — each one only possible because it sits on the connected record underneath. No point tool gets close.
Custom payment links that actually attribute back.
Reps make confirmation calls, log outcomes, generate Razorpay links with custom prices — all in one screen. Every payment auto-maps back to the call, the rep, and the original order.
- Custom-amount checkouts with discount approval workflows
- Auto-attribution: call → link → payment → order, all linked
- No more Sunday-night reconciliation against Razorpay reports
payment link
Multi-brand Customer 360. See every customer, everywhere.
Run two, three, five brands in the same niche? See every customer across all of them. Find overlap. Cross-promote without guessing. One workspace, every brand, one truth.
- Customer overlap analysis — which buyers shop multiple brands
- Combined LTV across your entire portfolio
- Cross-brand event timeline for every customer
API + webhook ingestion. Shopify, WooCommerce, anything custom.
Order created, abandoned, fulfilled, refunded — every event fires into DataNinja in real time, over both API and webhook so nothing is ever missed. Plus an open API for checkout engines, shipping aggregators and custom platforms. Documentation included.
- Native Shopify and WooCommerce integrations
- Open webhook API for any custom-built sales platform
- Live order events — not periodic syncs that lag by hours
order.created · #ORD-4528
2s ago
order.cancelled · #ORD-4519
14s ago
cart.abandoned · cart_8821
28s ago
payment.captured · pay_OXn291
42s ago
order.fulfilled · #ORD-4515
58s ago
Analytics built for Indian D2C metrics.
RTO by pincode. Repeat rate by SKU. LTV by acquisition channel. Sales-rep performance with attribution. Built for the metrics that actually move margin — not vanity dashboards.
- Cohort and segmentation analytics out of the box
- Sales-rep performance with full payment attribution
- RTO leakage analysis by pincode, rep, and discount tier
Clean ad-attribution back to Meta & Google.
Because DataNinja sees the complete order — including the sales that happened inside your checkout engine and on rep calls — it sends accurate, server-side conversions (CAPI) back to the ad platforms. They finally optimise on real data, not the broken signal your store reports. Only a connective layer can do this.
- Server-side conversions (CAPI) from the true order record
- Captures checkout-engine and off-platform rep sales the pixel misses
- Stop overpaying for every customer on broken attribution
The closest thing out there still sits on top, not underneath.
Metorik is the global benchmark for Shopify and Woo analytics — and it's a point tool that reads one store's data. DataNinja is the connective layer beneath the whole stack, built for how India sells. Here's how we stack up.
Metorik
DataNinja
We don't sell software. We take a 2% stake in your growth.
No tiers. No caps. No per-seat charges. No setup fees. Just a flat 2% of your monthly revenue when paid plans go live — so we only grow when you grow. Founding members lock in ₹0 forever.
Closed Beta
Free for the first 100 operators. Lock it in once, keep it forever — even after we launch paid plans.
- Unlimited orders, unlimited users
- The full connective layer + every app on top
- Up to 5 brands in one workspace
- White-glove onboarding from the founders
- Direct WhatsApp access · vote on the roadmap
Scale Plan
When paid plans go live, pricing is a flat 2% of your monthly revenue. Same percentage at every scale — ₹50 lakh or ₹50 crore, no tier traps.
- Unlimited orders, unlimited scale
- No tiers, no caps, no per-seat fees
- No setup or onboarding fees
- Cancel anytime, export data clean
- Unlimited brands, unlimited integrations
Founding members from the closed beta are grandfathered into ₹0 forever — they never see this rate.
Not SaaS founders who read about the problem. The operators who lived it.
DataNinja's internal version was built to survive the founders' own operations — then every operator wanted it.